Our Mission and Vision

From Samdeok-dong, Daegu, Korea to Da Nang, Vietnam – The renowned K-Food brand with a 20-year legacy, “Samdeok Myeonok,” has proudly collaborated with the exclusive and famous broth brand from Sejong, “Sejong Hwabaekjip,” to launch Samdeok Hwabaekjip!
Driven by the aspiration to introduce authentic Korean cuisine embodying traditional philosophy and culinary essence to Vietnam, three leading industry experts (Kim Sung Jun, Seo In Soo, and Lee ChaeYeol) joined forces. Following the signing of a Memorandum of Understanding (MOU) in April 2024 and a year of dedicated preparation, this passionate collaboration has culminated in the establishment of the K-Wellbeing Town brand – “Samdeok Hwabaekjip”!
We are committed to consistently delivering dishes that are delicious, hygienic, and wholesome, while simultaneously making a meaningful contribution to the local community.